We had the honor to design a small clothing collection for Sonax. A traditional and well known company for car cleaning products. You’re wondering why such company wants to collaboration with a fashion brand, right?

Every year, Sonax attends the SEMA Show – The biggest tuning & car show of the world. Taking place in Las Vegas, Nevada.

For that occasion, Sonax asked us to design T-Shirts, Hoodies and Caps, so the Team can look different and way cooler than all other exhibitors at the show. For us it was important to remain our quality standards and use our materials.

Combined with a limited drop on our side, our Team flew with Sonax to Los Angeles and shot the whole campaign highlighting a road trip from Los Angeles to Las Vegas. And of course, with an old Porsche!

The prints were inspired by the Route 66 and the Porsche 901 which has been a highlight at the Sonax stand. The Porsche came directly from the Petersen Automotive Museum in Los Angeles. If you’re ever in LA, it’s definitely worth a visit.

To offer you exclusive insights of the campaign, we captured some pictures and also filmed a little behind the scenes episode. To all our non-german speakers, we are sorry! But you can enable subtitles in english.