BRINGING THE WEST COAST VIBES TO EUROPE.

Lets be honest: what do you feel when you hear “Los Angeles”? – Happiness, freedom, success, creativity and a lot of sun! And that is what the Blanc Life is all about.

The city of angels is a big influence to the streetwear industry. Our goal is to combine europe`s well known claim for high quality in every detail with the most trending fashion styles of the west coast.

Inspired by the lifestyle and the way Justin lives, a whole summer collection divided into different drops came alive.

"YOU CAN LITERALLY FEEL THE HEAT OF CALIFORNIA IN EVERY GARMENT."

Justin Weber

THE STORY

“PALM DREAMS”
Throughout the year we are nearly dreaming 24/7 about being at the beach underneath palm trees or just hanging out with friends and having a good time in warmer areas like California. Especially Venice Beach is a big influence to the PALM DREAMS T-Shirt. Young motivated and creative people at one place – under palm trees.

The print is blurred on purpose, because the vision is not clear whilst dreaming. The feelings are the main focus!

“BEVERLY BOYS”
In addition to our love to nature, we really enjoy all the finer things in life. We appreciate good food, fast cars, impressive architecture and we are fascinated by art and the hard work behind every individual masterpiece.

That’s the reason why Justin designed the BEVERLY BOYS T-Shirt for the summer collection. For all of our Homies who agree with us and do their daily hustle to enjoy the good life, or, as we say, the “blanc life”.